FC Hub & Season Pass

Building on last year’s Season Pass, our aim was to elevate the visual experience and make the Season Pass feel more celebratory. We focused on improving the visibility of available rewards and encouraging users to claim rewards from different FC game modes.

Key Efforts:

• Conducted a comprehensive consumer and competitive analysis to deepen my understanding of Season Pass offerings in AAA gaming. Leveraging AI tools (Firefly), I identified opportunities to enhance the visual representation of rewards in order to drive higher player engagement and satisfaction.
• Collected and curated art assets to develop bundled presentations for “New Founder,” “FC Member,” and “New Bootflow” as part of the FC Membership Rewards program.
• Applied insights from other game modes to design an Upselling Screen for Clubs, aimed at encouraging players to purchase the full version of FC 26.
• Designed unique backgrounds for different reward types to enhance the overall visual appeal of the presentation.
• Utilized 3D rendering software (C4D) to create both regular and premium icons for the Meta Season Pass and UM screens.
• Collaborated with software engineers to account for technical limitations and ensure smooth implementation.

FC Hub & Season Pass

Building on last year’s Season Pass, our aim was to elevate the visual experience and make the Season Pass feel more celebratory. We focused on improving the visibility of available rewards and encouraging users to claim rewards from different FC game modes.

Key Efforts:

• Conducted a comprehensive consumer and competitive analysis to deepen my understanding of Season Pass offerings in AAA gaming. Leveraging AI tools (Firefly), I identified opportunities to enhance the visual representation of rewards in order to drive higher player engagement and satisfaction.
• Collected and curated art assets to develop bundled presentations for “New Founder,” “FC Member,” and “New Bootflow” as part of the FC Membership Rewards program.
• Applied insights from other game modes to design an Upselling Screen for Clubs, aimed at encouraging players to purchase the full version of FC 26.
• Designed unique backgrounds for different reward types to enhance the overall visual appeal of the presentation.
• Utilized 3D rendering software (C4D) to create both regular and premium icons for the Meta Season Pass and UM screens.
• Collaborated with software engineers to account for technical limitations and ensure smooth implementation.

FC Hub & Season Pass

Building on last year’s Season Pass, our aim was to elevate the visual experience and make the Season Pass feel more celebratory. We focused on improving the visibility of available rewards and encouraging users to claim rewards from different FC game modes.

Key Efforts:

• Conducted a comprehensive consumer and competitive analysis to deepen my understanding of Season Pass offerings in AAA gaming. Leveraging AI tools (Firefly), I identified opportunities to enhance the visual representation of rewards in order to drive higher player engagement and satisfaction.
• Collected and curated art assets to develop bundled presentations for “New Founder,” “FC Member,” and “New Bootflow” as part of the FC Membership Rewards program.
• Applied insights from other game modes to design an Upselling Screen for Clubs, aimed at encouraging players to purchase the full version of FC 26.
• Designed unique backgrounds for different reward types to enhance the overall visual appeal of the presentation.
• Utilized 3D rendering software (C4D) to create both regular and premium icons for the Meta Season Pass and UM screens.
• Collaborated with software engineers to account for technical limitations and ensure smooth implementation.